在全球商业格局重塑的当下，可持续转型已成为企业制胜的关键。本次北大-UCL MBA大师课，我们诚邀UCL管理学院Paolo Taticchi教授为我们带来“通过企业的可持续转型建立竞争优势”的主题分享。他将从理论与实践层面剖析企业可持续转型的路径，揭示如何在绿色浪潮中构建独特竞争优势，为企业发展提供前沿智慧与战略指引。
主题：通过企业的可持续转型建立竞争优势（Building a Competitive Advantage through the Sustainable Transformation of Business）
时间：2025年5月24日（周六）18:30-20:30
地点：北京大学国家发展研究院（具体待报名成功后通知）
议程：
18:30-19:00 北大国发院MBA项目介绍（中文）
于斌：北大国发院BiMBA商学院助理院长，北大国发院MBA中心主任、职业发展部主任
19:00-20:00 主题讲座：通过企业的可持续转型建立竞争优势（英文）
Paolo Taticchi：伦敦大学学院管理学院战略与可持续发展教授、副院长
20:00-20:30 Q&A +自由交流
费用：免费
嘉宾介绍：
Paolo Taticchi is a professor in Strategy and Sustainability & School Deputy Director (MBA, Global Engagement, Executive Education) at UCL School of Management.
Highly active in executive education, Paolo has trained thousands of managers and executives of Fortune Global 500 companies; and is a sought-after speaker regularly invited to give keynote talks at world-class academic, governmental and industry events.
Paolo's research on corporate sustainability and performance measurement is internationally recognised. Paolo's last book is titled “Corporate Sustainability in Practice” and was published in January 2021.
Outside of the academy, Paolo has significant consultancy experience in the fields of strategy, education, and sustainability. He has worked in this capacity for firms of various sizes, and in a range of different industries. Today, he advises (or serves in the advisory board) influential organisations and is one of the scientific advisors of the Ministry for the Ecological Transition in Italy.
He has received numerous awards for the impact of his work. His projects, quotes and opinions have been featured over 350 times in international media outlets. In 2021, Paolo was indicated by Italian’s leading business daily Sole 24 Ore as the most influential Italian under the age of 40.
The keynote speech 'Building a Competitive Advantage through the Sustainable Transformation of Business' is an important viewpoint from the new book 'How to Be Sustainable' written by Paolo and Melina Corvaglia-Charrey (a researcher at UCL School of Management).
About the book:In a world grappling with the climate crisis and other pressing challenges, bold leadership is crucial. How to Be Sustainable reveals strategies for lasting success, bridging the gap between awareness and action—while over 90% of leaders acknowledge sustainability's importance, only 60% have a strategy, often an inadequate one. Drawing on insights from top Chief Sustainability Officers at companies like Microsoft and Enel Group, authors Paolo Taticchi and Melina Corvaglia-Charrey provide practical tools and real-world examples to help leaders at all levels drive meaningful change and build a better future.
北京大学国家发展研究院MBA
北京大学国家发展研究院（简称“国发院”）是以经济学为基础的多学科综合性学院，前身是1994年由林毅夫、海闻、张维迎等学者联合创办的中国经济研究中心，2008年更名为国家发展研究院。秉持“家国情怀、高度自信、和而不同、求同存异”的理念和求真务实的精神，学院师资队伍不断壮大，学术领军人与知名学者云集。
（北京大学国家发展研究院）
三十年来，国发院坚持教学、科研、智库为一体的发展模式：在教学方面，形成了政、商、学三大体系，许多优秀学子已成长为相关领域的领军人物；在科研方面，对标世界一流学术前沿，用国际学术语言讲述中国故事，创新理论体系；在智库方面，聚焦改革重点、难点和热点问题，扎实调研，在多个重大问题上提出了一批有影响力的政策建议，成为国家首批高端智库之一，极具公众影响力。学院坚持“小机构、大网络”，与各界开放互动，成为中外交流合作的重要平台。
北大国家发展研究院BiMBA商学院（原北大国际MBA），是国内商学教育的翘楚，成立于1998年，由北大国发院运营，汇聚全球顶级商科教育资源，国际特质鲜明，同时深得北大人文底蕴，“中西合璧、知行合一”，“依国家智库、铸商界领袖”，成为中外合作办学的开创者和领导者。目前，北大国发院开设两个国际MBA项目：北京大学—伦敦大学学院MBA以及北京大学—弗拉瑞克商学院MBA，每年秋季开学。
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